Name
Leveraging marketing technology tools for journalism impact and revenue growth
Date & Time
Thursday, June 1, 2023, 1:10 PM - 1:40 PM
Bryan Davis
Description

A discussion on emerging use cases for marketing technology tools in news organizations. Drawing from real-world examples and hands-on experience at NBC News Digital, we'll explore the marketing technology landscape, share case studies, and demonstrate how various tools can drive growth and optimize content strategy. Key topics include content optimization, analytics, social media management, and email marketing. Attendees will leave with practical insights and best practices to apply in their own tool evaluations.

Session Type
Session