Hot Topic: Subscriptions

a virtual event
May 11, 2023
11-11:45 EDT
This is a free event for DCN members,
Sponsored by:
Piano

If you are REGISTERED and here to join the meeting:

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Erika Allen
Head of Audience Strategy and Growth
The Washington Post
Erika Allen is the head of audience strategy and growth at The Washington Post, overseeing several t...(read more)

Leveraging Audience Data to Create Subscriber Pathways at The Washington Post,  At The Post, audience insights play a central role in creating products that our readers need, reinforcing the value of subscribing. The Washington Post’s Erika Allen discusses how The Post is using data dives to build new experiences, guide ideation for future products, verticals and franchises that align with audience desires.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From dynamic paywalls to waking sleeping subscribers, to encouraging maximum engagement and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

Don't miss the other event in this series: