Hot Topic
Subscriber Engagement Strategies at The New York Times: Optimizing Onboarding & Driving Habituation

a virtual event
March 14, 2023
11-11:45 ET
This is a free event for DCN members,

If you are REGISTERED and here to join the meeting:

Your custom meeting link was sent to you in your confirmation email and a reminder sent at 11am.  If you registered but never received the meeting password contact [email protected]

This presentation will touch on key engagement strategies at The New York Times to increase subscriber value in the long-run. In particular, this session will focus on the critical role of subscriber onboarding and how The Times elevates the subscriber journey to increase engagement and habituation across its product offerings.

Product Director, Home & Personalization
The New York Times
JiaJia leads product teams responsible for the Home screen and personalization capabilities. Togethe...(read more)
Executive Director of Product, Subscriber Retention
The New York Times
Anna Mancusi is an Executive Director of product at The New York Times, where she leads teams focuse...(read more)

These hot topic discussions will bring together DCN members to discuss the emerging issues impacting their tech and product teams including data management, modern tech stacks, compliance, AI, accessibility and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.