Video Strategy Series
Zoom Video Events

Vector of mobile device with play button on screen and finger pressing it; heaphones plugged in as well.

Thursdays
June 17 -July 15, 2021
12-12:45 EDT

In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .

Sponsored by:
fastlyLogo
Session #1: Thursday, June 17
Dive into the five monetization layers for Turner Sports' digital video content
Seth Ladetsky Headshot

Seth Ladetsky, SVP, Client Partnerships and Head of Digital, eSports Sales & Strategy, Turner Sports

Seth Ladetsky has spent the better part of two decades helping to drive revenue for Turner Sports. He currently oversees national advertising sales and strategy for Turner Sports’ portfolio of digital brands, including ELEAGUE, NBA Digital, NCAA Digital, March Madness Live, Bleacher Report Live. In addition, he leads a team representing all of Turner Sports’ assets, including the aforementioned leagues, Bleacher Report, and televised sports on TNT and TBS. Based in New York, he reports to Jon Diament, executive vice president and chief revenue officer of Turner Sports.

Ladetsky began his career within CNN’s ad sales division. In 2001, he transferred to the digital side of the business as an account executive and was later promoted to sales manager within Turner Sports Digital. Ladetsky has overseen digital ad sales spanning the entire portfolio of brands across sports, news and entertainment, including CNN.com, TBS.com, adultswim.com and others. In 2011, Ladetsky was promoted to his current title as senior vice president.
 
Ladetsky currently serves on the Interactive Advertising Bureau’s board of directors and is a charter board member of the eSports Ad Bureau, which was formed in 2016 to create standards and best practices that advance marketing and revenue opportunities for the fast-growing eSports industry. He also is a board member for JASA, an organization that helps older New Yorkers remain in their own homes and communities with dignity, independence, and joy. He is also a committee member of Sports for Youth, an initiative helping more than 12,000 children of all backgrounds, ages and abilities participate in athletic activities.
 
Ladetsky earned his Bachelor of Arts degree from the University of Pennsylvania, where he pursued a double major in International Relations and Communications. A native of Valley Stream, New York, he now calls Short Hills, New Jersey home with his wife and three children.

Sessions 2 & 3: (June 24, July 1)
Details coming soon!
Session 4: Thursday, July 8
The strategy behind NBCU's Peacock and creating advertising for the future OTT generation of viewers
Jenny Burke Headshot

Jenny Burke serves as Executive Vice President, Advertising Strategy, Advertising and Partnerships, NBCUniversal. In this role, Jenny has oversight of NBCU’s One Platform growth strategy ranging from global, to local, to streaming, continuing to drive the transformation of advertising at NBCUniversal. Jenny’s organization is structured into three key areas in support of NBCU’s One Platform growth strategy: Agency Strategy, Peacock Strategy and Global & Local Integration Strategy.

Jenny has been with the company for nearly 20 years beginning first in NBC Olympics Finance and Production, and then joining Ad Sales in 2006 to help launch a new Digital Sales team.  As she expanded her Strategy role more broadly over the last several years, she has always kept digital at the core of her expertise. Jenny reports to Krishan Bhatia, Chief Business Officer, NBCUniversal.
 
In 2011, Jenny was named to Adweek’s “Young Influentials” in 2020. She earned a Bachelor’s of Administration from the University of Notre Dame and a Masters of Business Administration from Columbia Business School.

Session 5: Thursday, July 15
The secrets of building a successful local streaming
TV station division
Adam Wiener Headshot

Adam Wiener is Executive Vice President and General Manager for CBS Local Digital Media. has spent more than 30 years at the forefront of media evolution. He leads all aspects of digital for the owned and operated CBS Television Stations, including the roll-out of CBSN Local OTT.

He began his career at CBS News where highlights include manning the Foreign Desk as the Cold War ended, covering Governor Bill Clinton’s 1992 presidential campaign, and serving as Senior Producer of a network news broadcast. As Executive Producer he launched CBSNews.com, combining a lifelong love of computers with traditional media expertise.

He has held senior digital business and operational management roles at web start-ups and traditional media companies, such as NBCUniversal and Dow Jones. He returned to CBS in 2010 to launch CBS Local Digital Media, of which he was appointed Executive Vice President and General Manager in 2016.

Adam sits on the Digital Officers Committee of the National Association of Broadcasters and is an Affiliate Board Member of Digital Content Next. Adam received a BA in Journalism from the University of Rhode Island, where he serves on the Executive Advisory Board of the Harrington School of Communications and Media.

Twitter: @adamwiener

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .