Video Strategy Virtual Event Series
Thursdays, 12-12:45PM EDT
July 9, 23, 30, and August 6
In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.
In February, as the realities of Covid-19's impact on how business is done came into focus, Complex Networks' content team began conceiving and developing new video series that could be produced remotely. And, even as the quarantine reshaped the lives of millions – and the video business – our nation has been moved to act in the wake of the continued loss of black lives from racism and at the hands of law enforcement.
Complex Networks’ creative output during these challenging times has, in some instances, been completely original, drawing from the company’s expertise in areas like news, food or sneakers. In other cases, Complex Networks has leveraged new extensions of existing IP. In every case, the organization had to be creative about how they re-conceive, produce, and work with brands around video content. In this session, you'll hear from three leaders across Complex Networks' content and brand partnerships divisions. They will discuss the challenges, opportunities, and learnings that have emerged including best practices for remote video production, staying timely but true to your communities and brand, and helping advertisers adapt their own content strategies.
Edgar Hernandez currently serves as Chief Revenue Officer of Complex Networks where he leads a team of 100 focused on driving new revenue across all media platforms. Under Edgar’s leadership, the company has grown its branded and sponsored revenue in key categories of Packaged Goods, Retail, Entertainment Footwear and Grooming looking to reach Complex’s influential 18-24 and 18-34 demographic. Edgar also oversees brand partnerships and sales for ComplexCon, the most influential youth retail and music festival attracting major brands from Fashion, Footwear, Apparel, Spirits, Automotive, Packaged Goods, Technology, and Fast Food. The globally covered event is attended by 60,000 millennials and Gen-Z influencers, and the two-day festival is considered the ‘center of the music and fashion world.’ Edgar has been with Complex since 2009 most recently SVP of Sales. It’s his second term with Complex, the first time in 2005 he was instrumental in building up existing and new businesses across Spirits, Fashion, Grooming, and Footwear. Before Complex, Edgar served as Publisher of Intermedia Vibe Holdings, LLC. He graduated from the University of Massachusetts-Amherst in 2000 with a B.A. in Journalism.
Born and raised in Brooklyn, NY, Erika Turner (VP, Programing and Development, Complex Networks) began her career as an intern at the Source Magazine in 2003, after graduating from Temple University. While writing freelance for the Source, XXL and Complex, Erika joined Music Choice networks, where she spent 10 years as a Producer/Editor and 2 years overseeing the Production department. During her tenure, she produced music focused docu-series, performances and live shows, garnering 5 Telly Awards. In 2017, Erika joined Complex Networks as a freelance Producer and accepted the Executive Producer of Originals a year later. In that role she oversaw the development and execution of new series, such as Good Looking Out, Tunnel Takedown, Get It Together and Group Therapy, while supporting legacy shows, such as Sneaker Shopping. In her new role as the VP of Programming & Development for Complex, Erika continues to ideate and find authentic stories to tell for the Complex audience and strategize the best ways to present them.
Justin Killion is General Manager of Complex Networks and EVP of Operations + Content. In this role, he oversees the brands of Complex Networks as well as and manages various departments including company operations, content development, production, current programming, licensing & distribution, and business development among others.
Details coming soon!
News needs reinvention. While there are major shifts taking place with video storytelling and consumer streaming habits, the way news is delivered has not adapted to the cord-cutting, social-driven world we live in today. Jean Ellen Cowgill will share how Bloomberg QuickTake is building an innovative storytelling model for news for the next generation and how they are working with advertisers and data to drive revenue.