Product and tech teams today are fighting an uphill battle: Their goals have never been more ambitious and the competition for readers has never been tougher. To overcome these challenges, your mission is to create a standout user experience that drives engagement, builds first-party data, and keeps readers coming back.
But how? In this discussion with Ariscielle Novicio, Head of Technology and SVP at The New York Post, we will explore:
- How The New York Post's initial experiment in community around Post Sports+—their premium, subscription-gated sports vertical—became a fundamental pillar of their ambitious growth strategy;
- What all publishers can learn from their experiment in community;
- The factors to consider when choosing a strategic partner for growth; and
- How transforming your readers into a true community unlocks data, loyalty, and growth.