Subscription Innovation Event Series
Zoom Video Events

Vector of mobile device with play button on screen and finger pressing it; heaphones plugged in as well.

August 19 - September 21, 2021
12-12:45 EDT

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .

Sponsored by:
Admiral Logo
Fewcents Logo
House of Kaizen Logo
Piano Logo
Sailthru Logo
Vindicia Logo
Session #1: Thursday, August 19
John Tierny Headshot
Acquire, onboard, engage and retain: the MLB ticketholder customer lifecycle

John Tierney serves as Senior Director, Ticketing for Major League Baseball.  Tierney is responsible for overseeing the day-to-day relationships between MLB, its ticketing partners and the Clubs. Prior to joining MLB in 2009, Tierney worked for the New Jersey Devils. In his 17th season working in professional sports, Tierney is a graduate of Ithaca College.

Session 2: Thursday, August 26        sponsored by  Piano logo
Declan Owens Headshot
Turbocharging personalization with analytics

Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences for your customers.

Experienced in digital project management and solutions, Declan Owens (Digital Analytics Expert) has been working in Digital Analytics for several years now and gained enough knowledge to be recognized as an expert by his peers.

Declan first started in traffic management in a digital communication agency mostly working on strategies for digital platforms to acquire quality traffic via SEO, online advertising, social networks, etc. Declan then decided to specialize in digital analytics by joining AT Internet, a leading vendor on the market. After becoming an expert on the Analytics Suite, while managing several large analytics projects internationally and leading teams of consultants, Declan has acquired a complete knowledge of how to answer business needs thanks to data. He permanently upholds a philosophy of sustainability in his counsel, going beyond the purely technical aspects of the job, reaching out further, and solving problems on topics such as privacy or company management.

Session 3: Thursday, September 2
Marie Goddard Headshot
Retention strategies from the Financial Times

Marie Goddard is Director of Customer Relationships for the consumer subscription business at the Financial Times. Based in London, she leads the customer relationships team, responsible for driving engagement and retention, and increasing the overall life-time value of the customer base. Since joining the FT in 2018, Marie has introduced a new life-cycle approach across the customer base, with teams focused on creating customer-centric “centres of excellence”.

Prior to joining the FT, Marie was head of customer marketing at BT where she was responsible for all in-life marketing activity for their consumer base of c.10m customers, across all products including Broadband, BT Sport and BT TV. AT BT, Marie introduced numerous retention and growth initiatives that significantly reduced customer churn in a highly competitive, price-driven market.

Session 4: Thursday, September 9  sponsored by  Sailthru logo
Allison Mezzafonte Headshot
Enhancing subscriber engagement and growth through email newsletters

Allison Mezzafonte is a strategic advisor who specializes in storytelling. She has spent close to 20 years connecting with people through words and experiences across all channels — print, online, offline, social, email, search.

Allison began her career as an editor in print publishing (Glamour, Country Living) segueing to digital media (AOL, Elle Decor) and then later into general management (Cosmopolitan, House Beautiful, Town & Country, Dotdash, Bauer Media).

This path set her up to successfully connect the dots — how to creatively position a business for success in ways that feel special and unique while still achieving key business goals. Her unique ability to develop organic creative executions that fuel growth is her specialty.

Session 5: Tuesday, September 21
Christina Komporlis Headshot
Exploring the impact of Covid on the WSJ's membership strategy

Christina Komporlis is the Senior Vice President of Professional Membership at The Wall Street Journal, responsible for revenue and profitability of the suite of professional products including WSJ Pro, CEO Council, C-Suite Networks and corporate subscriptions. With experience marketing and selling subscriptions across B2C and B2B, she specializes in transforming organizations to create high performing teams that accelerate growth. She helped lead the Journal through the ongoing transformation from subscription to membership, and design a new dynamic paywall model that revolutionized how the media industry sells subscriptions digitally. Christina is a member of Chief, a recurring judge of the DMA Echo Awards and has worked in the News Corp family for almost 20 years.

Session 6: Thursday, September 23
sponsored by  Sailthru logo
Matt Cronin Headshot
Subscriber growth through experience optimization

Join Matt Cronin (Founding Partner, House of Kaizen) in this discussion of strategic principles and real-life examples from some of the world’s leading subscription brands demonstrating the unique-to-subscription strategies for creating and optimizing the subscriber journey for sustained net growth.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .