Subscription Innovation Event Series
Zoom Video Events

Vector of mobile device with play button on screen and finger pressing it; heaphones plugged in as well.

Thursdays
August 19 - September 23, 2021
12-12:45 EDT

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .

Sponsored by:
Admiral Logo
Fewcents Logo
House of Kaizen Logo
Piano Logo
Sailthru Logo
Vindicia Logo
Zephr Logo
Session 6: Thursday, September 23
sponsored by  Sailthru logo
Matt Cronin Headshot
Subscriber growth through experience optimization

Join Matt Cronin (Founding Partner, House of Kaizen) in this discussion of strategic principles and real-life examples from some of the world’s leading subscription brands demonstrating the unique-to-subscription strategies for creating and optimizing the subscriber journey for sustained net growth.

Nini Diana is the Director of Consumer Marketing for Harvard Business Review (HBR). She oversees the subscriber journey from brand initiation through loyalty and manages the portfolio of subscription offerings. Since introducing three discrete plan tiers and more flexible payment terms, HBR has grown revenues by more than 10%. Nini and her team transitioned to digital-only marketing in 2018 and use a multi-channel approach to attract and retain subscribers.

Past Sessions with VOD Replay Links
Session #1: Thursday, August 19
John Tierny Headshot
Acquire, onboard, engage and retain: the MLB ticketholder customer lifecycle

John Tierney serves as Senior Director, Ticketing for Major League Baseball.  Tierney is responsible for overseeing the day-to-day relationships between MLB, its ticketing partners and the Clubs. Prior to joining MLB in 2009, Tierney worked for the New Jersey Devils. In his 17th season working in professional sports, Tierney is a graduate of Ithaca College.

Access the on-demand video at the DCN website.

Session 2: Thursday, August 26        sponsored by  Piano logo
Declan Owens Headshot
Turbocharging personalization with analytics

Learn how analytics can help you design more relevant content and personalized experiences for your customers.

Experienced in digital project management and solutions, Declan Owens, Digital Analytics Expert, Piano, first started in traffic management in a digital communication agency, working on strategies for digital platforms to acquire quality traffic via SEO, online advertising, social networks, etc.

He began specializing in digital analytics after joining AT Internet, a leading vendor on the market (acquired by Piano in March 2021.) While managing several large analytics projects internationally and leading teams of consultants, Declan has acquired a complete knowledge of how to answer business needs thanks to data. He upholds a philosophy of sustainability in his counsel, going beyond the purely technical aspects of the job, reaching out further, and solving problems on topics such as privacy or company management.​

Session 3: Thursday, September 2
Marie Goddard Headshot
Retention strategies from the Financial Times

Marie Goddard is Director of Customer Relationships for the consumer subscription business at the Financial Times. Based in London, she leads the customer relationships team, responsible for driving engagement and retention, and increasing the overall life-time value of the customer base. Since joining the FT in 2018, Marie has introduced a new life-cycle approach across the customer base, with teams focused on creating customer-centric “centres of excellence”.

Prior to joining the FT, Marie was head of customer marketing at BT where she was responsible for all in-life marketing activity for their consumer base of c.10m customers, across all products including Broadband, BT Sport and BT TV. AT BT, Marie introduced numerous retention and growth initiatives that significantly reduced customer churn in a highly competitive, price-driven market.

Session 4: Thursday, September 9  sponsored by  Sailthru logo
Enhancing subscriber engagement and growth through email newsletters
Rachel Schindler Headshot

Rachel Schindler is co-founder and VP growth and product of Punchbowl News.   Prior to joining Punchbowl News, Rachel led Facebook’s strategy, planning and operations for the global news team. For three years, Rachel specialized in growing revenue-sharing products with media companies around the world.

Rachel first worked with Jake Sherman and Anna Palmer at POLITICO, where she developed and implemented growth strategies for Playbook, the company’s flagship newsletter. Her data-driven approach engaged and retained product subscribers across the company.

With experience across platforms out of Washington, San Francisco and New York, Rachel brings unique perspectives from media, tech, and politics to the foundation of the Punchbowl News team.

Rachel graduated from Washington University in St. Louis. She enjoys  jogging, traveling and volunteering with young women in foster care.

Allison Mezzafonte Headshot

Allison Mezzafonte is a strategic advisor who specializes in storytelling. She has spent close to 20 years connecting with people through words and experiences across all channels — print, online, offline, social, email, search.

Allison began her career as an editor in print publishing (Glamour, Country Living) segueing to digital media (AOL, Elle Decor) and then later into general management (Cosmopolitan, House Beautiful, Town & Country, Dotdash, Bauer Media).

This path set her up to successfully connect the dots — how to creatively position a business for success in ways that feel special and unique while still achieving key business goals. Her unique ability to develop organic creative executions that fuel growth is her specialty.

Session 5: Tuesday, September 21
Christina Komporlis Headshot
Exploring the impact of Covid on the WSJ's membership strategy

Christina Komporlis is the Chief Enterprise Membership Officer, Dow Jones, responsible for the strategy, sales and growth of our suite of professional products including the WSJ CEO Council and WSJ Pro. She also drives the suite of professional products including WSJ Pro, CEO Council, and corporate subscription sales. She also manages event audience marketing and ticket sales. With experience marketing and selling subscriptions across B2C and B2B, she specializes in transforming organizations to create high performing teams that accelerate growth. She helped lead the Journal through the ongoing transformation from subscription to membership, and to drive a new dynamic paywall model that revolutionized how the media industry sells subscriptions digitally. Christina is a member of Chief, a recurring judge of the DMA Echo Awards and has worked in the News Corp family for almost 20 years. 

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .