The commercial viability and sustainability of news publishing has never been more important. As the pandemic and now financial headwinds stress-test the industry, it is important to define what sustainability looks like in the context of news publishing and find ways of increasing it throughout the ecosystem. In this session, we will examine and discuss the key learnings from an industry-wide study conducted over 12 months involving over 450 publishing companies - including some practical recommendations for how publishers can secure their future.