Neala is SVP, Strategy and Insights at Teads where she oversees intelligence, research and media strategy teams. She brings nearly nearly 20 years of industry experience to the team, with 12+ years focused on identifying business-driving, strategic insights through research, analytics, measurement, and data. She has spent the bulk of career agency side with time at Havas Media and Digitas, building teams that deliver data-driven insights to inform media strategy and deliver effective outcomes for clients. She lives outside Boston with her husband and three children.