Robin Thurston is the CEO and founder of Outside Interactive, Inc., the world’s leading creator of outdoor content and experiences. Formerly known as Pocket Outdoor Media, Robin acquired Outside Magazine in 2021 along with other brands like OutsideTV, athleteReg, GaiaGPs, Pinkbike and others. With a mission to Get Everyone Outside, it is the leading platform for outdoor activity and home to 80 million of the most active consumers in the world by creating an experience for both longtime adventurers and those just getting started. Before joining Outside, Robin ran a consumer genetics company called Helix in Silicon Valley, and co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. A Colorado-native, Robin resides in Boulder with his wife and three children.