Scott Mills
President and CEO, BET
Scott M. Mills is the President and Chief Executive Officer of BET, the nation's leading provider of quality content from Black creators. He reports directly to President of Paramount Global, Bob Bakish, and Chairman and CEO of Showtime Networks, David Nevins.
During his four-year tenure as BET President, Mills sparked invaluable change that structured and positioned the legacy brand for future success in a rapidly evolving media landscape. Since his appointment in 2018, Mills expanded the BET brand well beyond the framework of a traditional cable network, into the multi-platform media powerhouse that it is today with the launches of BET+, a premium subscription streaming service; BET Studios, an innovative studio venture providing equity ownership to Black content creators; BET’s wide-reaching digital platforms and footprint; and much more. Bringing A-list content creators into the fold, Mills set new precedents for BET, and, by extension, ViacomCBS, making the global media brand the largest commissioner of Black premium content through partnerships with Tyler Perry, Lena Waithe, Kenya Barris, Lee Daniels, and many others.
During his four-year tenure as BET President, Mills sparked invaluable change that structured and positioned the legacy brand for future success in a rapidly evolving media landscape. Since his appointment in 2018, Mills expanded the BET brand well beyond the framework of a traditional cable network, into the multi-platform media powerhouse that it is today with the launches of BET+, a premium subscription streaming service; BET Studios, an innovative studio venture providing equity ownership to Black content creators; BET’s wide-reaching digital platforms and footprint; and much more. Bringing A-list content creators into the fold, Mills set new precedents for BET, and, by extension, ViacomCBS, making the global media brand the largest commissioner of Black premium content through partnerships with Tyler Perry, Lena Waithe, Kenya Barris, Lee Daniels, and many others.