Ad monetization is becoming increasingly prevalent, but many elements of the modern ad revenue model are based upon highly manual processes and workflows that hinder productivity, increase probability for errors, slow order cycles and impede on revenue growth.  Publishers and brands leveraging ad monetization strategies are looking for ways to efficiently optimize their processes to boost revenue growth.  
In this session, Jay Kulkarni, CEO of Theorem and panel will discuss the current state of ad monetization in the industry and the path leaders must take to ensure future success, base on Theorem’s soon to be released research report.  Topics will include:

• Pain points leaders are looking to overcome 
• Optimization opportunities within workflows and process
• How to speed up order cycles and grow revenue faster with automation implementation

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