The past year has been unprecedented in how it’s shaped & shifted audience behavior. MediaRadar’s CEO, Todd Krizelman, will discuss how those shifts hugely accelerated adoption (and in turn ad sales) of certain media formats. Podcasts and OTT are the unexpected beneficiaries of the pandemic. During this conversation we will talk about the rise of podcasting and OTT. Specifically, you will learn which categories are early adopters and what formats are creating enticing packages for sellers. The group will also discuss who is having success with these mediums and how others can benefit as well.