Programmatic ads monetization has given publishers more data than ever before. Converting this data into actionable insights that can help publishers evaluate partner and stack effectiveness, however, requires sophisticated data science tools and talent that many publishers don't yet have. In this session, Wenda Zhou, head of media operations for IPONWEB's The Mediagrid, will lead a discussion on how automating data decisioning is helping publishers:

• Prioritize and preference demand partners based on buying patterns
• Select the right identity providers based on revenue uplift
• Understand which users are most attractive to buyers
• Make informed pricing decisions by demand channel
• Improve site experience without sacrificing revenue