Consumers will hold media companies to a higher standard in the future, and it's critical that media organizations understand their audiences and create meaningful experiences now more than ever. In this session, sponsor host Sailthru will lead a forward-thinking discussion with attendees and special guest Sam Rosen, SVP of Growth at The Atlantic. You'll hear how The Atlantic has achieved tremendous growth over the years, where they are focusing their efforts to drive continued success with impending industry changes, and what media companies can be doing to prepare for the future.