The Next Conversation:
Digging Into Subscriptions
Thursday, May 23 11AM-2PM
at Gannett, 1633 Broadway, 25th Floor, NYC
An intimate lunch event for DCN members designed to dig deeply into a few tactical areas important for driving growing subscription businesses.
DCN member speakers will share their insights and expertise and facilitate room-wide discussions to help our members exchange practical, in-depth information valuable for accelerating subscription revenue in an increasingly competitive marketplace.
Speakers and Agenda
Audience Development Trends that Drive Subscriptions
Bryan Davis, Director of Audience Development, The Atlantic
Bryan oversees audience engagement analysis across The Atlantic’s platforms. His day-to-day focus is on relationship development, working cross-functionally with Product and Edit to connect readers, viewers, and listeners with The Atlantic's journalism.
Laurie Truitt, Vice President, Digital Audience Acquisition, Gannett | USA TODAY NETWORK
Laurie Truitt has more than 12 years experience in digital media. She leads the digital acquisition team and oversees subscription revenue and registration strategy across more than 100 news sites. In addition, she is responsible for driving digital registrations for USA TODAY and digital subscriptions across USA TODAY’s ad-free products and most recently the launch of the new USA TODAY’s Crossword APP.
Email for Acquisition and Retention
Megan McKenna, Senior Manager, Consumer Marketing, The New York Times
Megan McKenna leads communications planning and email strategy collaborating with the audience insights team, brand marketers and media strategists to ensure the NYT audience stays at the center of the work.. She and her team are working to expand the email program beyond a feature- and offer-driven experience, to one that is grounded in the customer journey. Before The Times she spent time in state government, focusing on a variety of marketing programs that support economic development in New York State, and also spent time in brand and campaign planning at The Wall Street Journal.
Miriam Johnson, Director of Digital Marketing, Consumer Reports
Miriam Johnson oversees retention and engagement for CR’s more than 6 million members. She drives the strategy to deepen the relationship between CR and the consumers it serves with a focus on email marketing, website engagement, and member benefits. In her role, Miriam is responsible for ensuring that each step of the member journey is filled with value, builds loyalty, and furthers CR’s mission as a nonprofit organization, committed to putting consumers first.
Metrics that Matter
Frances Hannan, Senior Product Manager, The New York Times
Frances (Frannie) Hannan has been on the product team at The Times for almost four years, working on several different areas of the product, from purchase flows to our article pages. She currently leads a team focused on building relationships with users early on through registration. This team is focused around the idea that a new customer journey with a more robust logged-in free experience will be key to growing subscriptions in the future. She started her career at Scholastic, where she was in product management.
This is a free event for DCN members. The unique, members-only attendee list allows for open conversation, information sharing and networking .
Thank you to our DCN Member, Gannett, for hosting this event.