Marissa Zanetti-Crume, Global Head of Product at Bloomberg Media, will share how Bloomberg Media's approach starts with understanding how audience needs are shifting as AI evolves and how it's shaping the need to deliver more relevant, contextual and accessible experiences - making it easier to discover and engage with trusted journalism. The discussion will explore the principles that guide Bloomberg Media's product decisions, how audience feedback informs its approach, and considerations for applying AI in ways that enhance the audience experience.