Audio is where we can see the future first. Because spoken conversation is AI's native interface, NPR has unique insight into how discovery, branding, attribution, and audience relationships will evolve before those changes fully reshape every other content format. Erica Osher, VP of AI Labs, will explore how AI is reshaping audio discovery, voice experiences, audience trust, and direct relationships and why these changes matter to NPR and in other formats beyond audio as AI increasingly mediates how consumers access trusted content.