Jonathan Hills leads product for Trusted Media Brands (TMB), where he oversees multi-platform product strategy and execution across a portfolio of community-driven brands.

With over 20 years of experience, he has built a reputation for driving audience growth and digital transformation through a focused blend of creative instinct and data-driven decision-making.

Previously, Jonathan held leadership roles at NBCUniversal, including Senior Vice President of Digital Content Strategy, where he led cross-functional initiatives spanning product, content, and multi-platform video. His work focused on building scalable platforms that connect content, product, and monetization across web, social, and streaming—helping drive significant gains in audience growth and digital revenue.

Jonathan specializes in the intersection of product, data, and monetization, with deep expertise in user experience and audience engagement. He is particularly focused on how publishers can adapt their product and revenue strategies in a landscape defined by platform disruption and the rapid rise of AI.