The creator economy has captured the vast majority of media attention across social and video, fundamentally requiring magazine brands to rethink how they collaborate with outside voices to build new audiences and diversify monetization. The key is ensuring these collaborations are additive to — and not competitive with — the core journalism of these iconic brands. Alicianne will discuss the development of Hearst’s Fashion & Luxury Creator Studios, sharing concrete learnings on audience growth, monetization, and the operating model required to make it all work. The session will offer a practical view of how legacy publishers can build durable creator programs anchored in editorial integrity and brand trust.