Full Name
Kate Scott-Dawkins
Job Title
Global President, Business Intelligence
Company
WPP Media
Speaker Bio
Kate Scott‑Dawkins is the Global President of Business Intelligence at WPP Media, where she leads the company’s global research practice and authors the industry‑leading This Year Next Year ad revenue forecasts. She brings deep expertise across advertising, technology, AI, and creativity, delivering market intelligence and custom insights that help clients navigate a rapidly evolving media landscape.
Prior to joining WPP Media, Kate spent nine years at Essence, holding roles in corporate development and business strategy. She is a graduate of the University of California, Los Angeles, and holds an MBA in strategy and marketing from the University of Cambridge. Prior to her career in advertising, Kate was a member of the United States Archery Team and a resident athlete at the U.S. Olympic Training Center in San Diego, California.
Prior to joining WPP Media, Kate spent nine years at Essence, holding roles in corporate development and business strategy. She is a graduate of the University of California, Los Angeles, and holds an MBA in strategy and marketing from the University of Cambridge. Prior to her career in advertising, Kate was a member of the United States Archery Team and a resident athlete at the U.S. Olympic Training Center in San Diego, California.
