As a leading Applied Advertising Economist and Senior Advisor at Landmark Ventures, Tom Triscari provides expert insight into the advertising marketplace for premium publishers. A recognized expert in programmatic advertising and media economics, Tom has held leadership roles at Yahoo!, Criteo, and Yieldr, and today advises established companies and startups on strategy, innovation, and the evolving ad tech ecosystem. He is also the founder of Lemonade Projects, publisher of the Quo Vadis newsletter, and co-founder of The Advertising Economic Forum.