Full Name
Vincent Letang
Company
Economist and Consultant
Speaker Bio
Vincent Létang has been an international researcher, expert and consultant in the media industry, specializing in advertising market trends for the last 25 years.
Vincent was previously MAGNA Global's EVP, Managing Partner, Global Market Intelligence. He led MAGNA’s global market research and forecasting unit, based in New York, starting 2011. In that role, he supervised MAGNA’s market research, publications and consulting activities. Among the regular publications of Vincent and his team worked on are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the US Advertising Forecasts and the Programmatic Reports
Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including IAB Europe, Sony, CBS Outdoor, Ofcom and the European Commission. Prior to that he led media/telecom research practice at BIPE in Paris.
Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.
Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.
Vincent was previously MAGNA Global's EVP, Managing Partner, Global Market Intelligence. He led MAGNA’s global market research and forecasting unit, based in New York, starting 2011. In that role, he supervised MAGNA’s market research, publications and consulting activities. Among the regular publications of Vincent and his team worked on are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the US Advertising Forecasts and the Programmatic Reports
Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including IAB Europe, Sony, CBS Outdoor, Ofcom and the European Commission. Prior to that he led media/telecom research practice at BIPE in Paris.
Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.
Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.
