As AI continues to reshape the media landscape, distinguishing trend-driven adoption from value-driven innovation is crucial. This presentation explores a disciplined, product-led approach to AI investment, one grounded in research, technical feasibility, and clear user value. Dow Jones’s Puneet Goel, Vice President of Product Management, will dive into where AI integration has meaningfully enhanced content discovery, personalization, and workflow efficiency, versus areas where hype has outpaced utility. He’ll discuss how his team evaluates AI initiatives through the lenses of product strategy, technical readiness, and long-term ROI. The goal: to ensure AI serves the product vision, not the other way around.