Name
From Insight to Impact: How Raptive Uses AI to Power More Revenue for Publishers
Date & Time
Tuesday, September 30, 2025, 2:00 PM - 2:30 PM
Marc McCollum Marla Newman
Description

Marc McCollum, Chief Growth Officer, and Marla Newman, EVP Sales, provide a deep dive into how Raptive is applying AI to grow publisher revenue across its network of 6,000+ sites. Discover how Raptive Intelligence, the company’s proprietary first-party data engine, transforms audience signals into actionable insights that unlock new monetization opportunities. Learn how AI-driven Mindset Personas help publishers better understand audiences, protect inventory, and capture long-term value a shifting digital ecosystem.

Session Type
Session