The team at JWPlayer Connatix believes that becoming an "AI-First" company will be critical to ensure the health of the organization.  To accelerate this transition, Dr. Rona was appointed as their first "Chief AI Officer" and is responsible for helping to embed AI across all aspects of the company.  Dr. Rona will discuss the company's transformation strategy, as well as successful and unsuccessful tactics in driving this effort.  He will also discuss where he sees the opportunity for publishers to highly leverage AI in their businesses.