AI-driven search is fundamentally changing how users discover and consume information, posing significant challenges to publishers. This presentation will explore the critical impacts of this shift, including traffic erosion, revenue impact, audience disintermediation, and more. Dow Jones Factiva General Manager Emma O'Brian and Director of Business Management & Commercial Strategy Nichole Spell will share how publishers can reclaim control and forge new business models, with content licensing at the center. They’ll share how they’ve adapted their business model to transform this latest disruption into a strategic opportunity that unlocks revenue potential for the publishing industry.