This session presents fresh consumer insight from Bloomberg Media’s Insights team on how news subscribers are incorporating GenAI tools such as ChatGPT into their news habits. It will explore what drives or erodes trust, and what subscribers continue to expect from publishers in an AI-powered environment. As boundaries are being redrawn, the research highlights emerging patterns in audience behavior, offering an industry-wide view of the shifting habits that will shape how—and where—news brands show up next.