Tom is a leading voice of reason in the adtech industry. He is Sr. Advisor at Landmark Ventures co-managing their AdTech and Media M&A practice. Tom is also the founder of Lemonade Projects, a programmatic innovation canvas and advisory firm based in NYC running projects and experiments at the intersection of economics, game theory, and principles of radical transparency. In addition, Tom operates Quo Vadis, a popular newsletter covering AdTech and finance. Tom advises several early-stage companies in a fractional corporate development capacity and is the co-founder of The Advertising Economic Forum.

Tom's programmatic experience includes developing early-stage addressable TV and data product requirements in 2007 as part of a consultant team that stood up Project Canoe. From 2008 to 2012, he managed a pan-European team at Yahoo! in Barcelona with responsibility for Right Media, the first programmatic exchange. Tom also held a senior role at pre-IPO Criteo in London building supply-side and data science teams. By 2014 when in-housing took root, he was hired as CEO to reposition Amsterdam-based Yieldr (a DSP platform). Tom went on to found Labmatik, a programmatic transformation advisory helping large global clients from 2015 to 2020. Tom is a non-executive director of Bright Mountain Media (OCT: BMTM) and sits on several startup advisory boards.

Tom has a B.A. in Economics from UCLA, an MBA from the University of Notre Dame.