Daniela Bloch is the Head of Product at WordPress VIP, an enterprise CMS solution trusted by iconic media titans, major brands, and government agencies. She leads strategic direction for Parse.ly Analytics (now part of WordPress VIP) and new product development across CMS, machine learning/AI, and analytics.Prior to this, Daniela worked at Shift4, Whole Foods Market and Amazon, and Stratfor (now RANE) as a product lead across SaaS, mobile apps, enterprise platforms and subscription-based news sites. Her passion for media and technology can be traced all the way back to her time studying journalism at Northwestern University.