Kedar Prabhu is a product executive with over 20 years of experience in technology and media. He started his career as a software engineer focused on workflow automation and analytics. For the last 15 years, Kedar has led transformational technology initiatives within the digital media industry. He joined Dow Jones in 2018 and helped to build the Dow Jones AdTech team and product portfolio from the ground up. He is currently VP of Ad Product & Technology.