Kate Scott-Dawkins is GroupM's Global Director, Business Intelligence, where she contributes thought leadership around economic trends, advertising forecasts and category insights for the world's largest media agency. Working at the intersection of advertising, technology, artificial intelligence and creativity, Kate provides original analysis to help drive better outcomes for clients and inform the larger media and advertising community as a whole. She's authored industry reports including GroupM's This Year Next Year Global Advertising Forecast and Retail Media Forecast as well as The Next 10, which examines the technologies and media behaviors shaping the future of marketing.

Prior to joining GroupM, Kate spent nine years at Essence, holding roles in corporate development and business strategy. She is a graduate of the University of California, Los Angeles, and holds an MBA in strategy and marketing from the University of Cambridge. Prior to her career in advertising, Kate was a member of the United States Archery Team and a resident athlete at the U.S. Olympic Training Center in San Diego, California.