Sports as Subscription Drivers
Date & Time
Thursday, September 21, 2023, 4:00 PM - 4:30 PM
Nate Scott John Turner

Nate and John will discuss how speaking to consumers through the lens of sports fandom can be an incredible way to drive users down the funnel and become digital subscribers to content organizations. The two will discuss how they’ve respectively used sports fandoms to help build large, top-of-funnel audiences and deepen engagement with those users, plus creative ways they’ve found to align individual team fans with relevant subscription opportunities within their networks.

Session Type