Hot Topic: Digital Media Audience Diversity Study
DCN Research Presentation
a virtual event
This is a free event for DCN members,
Oct. 4, 2023
11-11:45 ET
If you are REGISTERED and here to join the meeting:
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VP, Research
Digital Content Next
Digital Content Next
Rande Price is DCN's VP of Research. Prior to joining DCN, she held research positions at Nickelode...(read more)
Join Rande Price, DCN’s VP of Research and Steve Seidmon, for a review of results from our new research: Digital Media Audience Diversity Study. This research examines the attitudes, values and behaviors of diverse audiences’ digital media habits and brand loyalty. Here's what we'll cover:
- Review of new DCN research on the attitudes, values, and behaviors of different generational segments and racial, ethnic, and identity (REI) cohorts concerning digital media;
- Perspectives and preferences of respondents engagement with digital media content and their views on REI representation and portrayal;
- Subscription practices, relationship to ad-supported content; and
- Q&A and open discussion with members.