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Going Deeper: Looking within evergreen content to understand enthusiast consumer behavior and leveraging seasonality
Breton Fischetti, VP of Commerce at Recurrent breaks down everything you’re overlooking about evergreen content. With brands like The Drive, BobVila.com, Outdoor Life, and Popular Science, Recurrent’s Commerce teams leverage granular detail, enthusiast audiences, and brand authority to produce hyper-seasonal and specific content to build diverse editorial strategies and partnerships.
This Next: Conversation brings together DCN members to discuss the essential components of building and growing their affiliate revenue strategy: From audience and advertiser trust to newsroom alignment to pricing and promotion – what are you most interested in discussing? Bring your thoughts and questions to these closed-door, members-only discussions, the best place to share insights with your senior executive peers to shape and grow your business.