Full Name
Vincent Létang
Title
Managing Partner, Global Market Intelligence at MAGNA
Company
IPG Mediabrands
Speaker Bio
Vincent Létang has been an analyst, expert and consultant in the media industry, specializing in global advertising market trends for the last 25 years.
Vincent is currently EVP, Managing Partner, Global Market Intelligence at MAGNA, a division of IPG Mediabrands. Vincent has been leading MAGNA’s global market research and forecasting unit, based in New York, since 2011. In that role, he’s supervising MAGNA’s market research, publications and consulting activities. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the US Advertising Forecasts and the Programmatic Reports. Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including IAB Europe, Sony, CBS Outdoor, Ofcom and the European Commission. Prior to that, Vincent led the media/telecom research practice at BIPE Consulting in Paris.
Vincent has been invited to speak on media industry trends in multiple international conferences, and he’s a regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc. Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.
Vincent is currently EVP, Managing Partner, Global Market Intelligence at MAGNA, a division of IPG Mediabrands. Vincent has been leading MAGNA’s global market research and forecasting unit, based in New York, since 2011. In that role, he’s supervising MAGNA’s market research, publications and consulting activities. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the US Advertising Forecasts and the Programmatic Reports. Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including IAB Europe, Sony, CBS Outdoor, Ofcom and the European Commission. Prior to that, Vincent led the media/telecom research practice at BIPE Consulting in Paris.
Vincent has been invited to speak on media industry trends in multiple international conferences, and he’s a regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc. Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.
