Hot Topic: Advertising Strategies
Incorporating the voice of the user in your revenue strategy

a virtual event
Thursday, Oct. 26
This is a free event for DCN members
VP of Sponsorship Products and NPM Creative
NPR
In her role, Osher leads NPM Creative, NPM’s product development and creative production team of 10 ...(read more)

When creating new ad products, we all know it’s necessary to balance the user experience with your ad load and performance.  But instead, by taking a user-centered approach to ad design and product development, you can increase create trust and drive brand lift for your clients.  Erica Osher, VP of Sponsorship Products and NPM Creative, will share how she and her team approach driving revenue while being mindful of protecting the brand and credibility of NPR and its products and content.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business. 

The advertising strategy series is sponsored by:
Permutive
Theorem