Luis Romero leads the Guardian US 40-person sales and marketing partnership team and oversees digital revenue objectives. He is responsible for all aspects of the advertising business for the US and Canada, including establishing US sales strategies and leading the US organization to successful plan execution. He is based in the New York office.

Romero brings over 20 years of experience to the Guardian US, having joined from leading digital video publisher Group Nine Media, where he was senior director of brand partnerships, multicultural sales and marketing. Romero was responsible for developing multicultural business, marketplace positioning, branded content best practices, and creating best-in-class programs for clients and agencies.

Before this, Romero held the position of senior vice president of digital and linear sales at another of the industry’s largest companies, NBCUniversal. He led the sales team to achieve record digital sales revenue. He devised many strategies, including unlocking revenue opportunities with the Hispanic market and forging partnerships with digital platforms and other digital publishers.

Romero has also worked as a freelance marketing consultant and previously held roles with companies, including Univision and Katz Media Group.

He holds a Bachelor of Science degree in Communication and Media Studies from St. John’s University in New York.